We specialize in helping global tech companies enter Japan. As we also help Japanese tech companies expanding abroad, and have a strong network of tech companies in Japan.
Business Development
We help can help you enter the Japanese market by connecting you with potential local partners and acting as your representatives on the ground in Japan.
Market Entry Strategy
Experts in user experience & design research, we can conduct comprehensive research and work with you to design your Japan market entry strategy, assisting with everything from user experience design to translation/localization and marketing.
Cultural & Language Intermediaries
Already have a business in Japan, or a partnership with a Japanese company, but having difficulty doing business with your Japanese counterparts? Our consultants can act as intermediaries to improve communication and drive your business forward.
Japan Market Entry Services
Wayfinder offers a wide variety of Japan Market Entry services to allow you to devise a winning strategy for success in Japan.
Intermediary Services
Our bilingual, bicultural consultants have experience working in both Japanese and Western tech companies, and can assist you in doing business with Japanese customers or business partners. We have extensive experience in working with global tech companies receiving investment from or entering a partnership with traditional Japanese companies, and understand the challenges this can create.
Japan Strategy Planning
Want to sell your product or service in Japan, but don't know where to start? We can provide a full service - from initial competitor & user research to translation, marketing and branding to ensure that your product succeeds in the Japan market. Our small team of bilingual experts can work closely with your team.
Partnership Brokerage
Wayfinder has an extensive network of tech industry clients throughout Japan, allowing us to connect you with potential business partners that can boost your Japan market entry. We can act as your representative, brokering partnerships, or simply set up appointments with companies that you are interested in speaking to.
Japan Business Trip Planning
Planning a business trip to explore the Japanese tech scene? We can propose an itinerary to meet your needs and assign a local bilingual guide who has extensive experience in the local tech industry.
Japan market entry
Frequently Asked Questions
Do you work with non-tech companies too?
We specialize in the tech industry, but also have extensive experience working with digital products for automotive companies, pharmaceutical companies, logistics companies and more. Send us an email or reach out for a free consultation to discuss further.
Why should we choose Wayfinder?
Wayfinder are experts in user experience design & research, which offers unique advantages to tech companies entering Japan over a traditional market research or market entry agency. We also have an extensive network of tech companies both in Japan and overseas, which offers unique opportunities for collaboration and partnership. Finally, our small group of experienced bilingual tech experts offer unique insight.
