Japan UX Research & Localization Specialists
Wayfinder helps global tech companies understand Japan and create experiences that Japanese users love.
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“If you don't want to worry about the cultural / logistical challenges that come with doing research in Japan, go with Wayfinder, and they will tailor a solution to meet your level of cultural understanding and research needs.”
- Project Manager (Germany)
“The team did a fantastic job of taking our input and creating an engaging end product that defied expectation.”
“We were ecstatic when we saw the website, they took everything on board and created greatness.”
“We started to see positive results immediately after using Inform to create our newest website.”
ABOUT US
Your local partners in Japan
Wayfinder is a small team of bilingual, bicultural UX research & design professionals who specialize in helping global tech companies succeed in Japan.
Maxwell Forrest, Founder & Principal
Why is UX research important?
While it is easier than ever to automatically translate your app or website, Japan is a notoriously difficult market for foreign companies to enter, with unique user preferences for everything from web design to payment methods and customer support. UX research allows you to get first hand feedback on how Japanese users perceive your service and how it can be better adapted to meet their needs.
Our Services
We are a one-stop-shop for global tech companies looking to enter Japan.
01. JAPAN UX RESEARCH
Get help planning, recruiting for and conducting user research in Japan
View Japan UX Research Services
02. UX LOCALIZATION
Adapt your product's design and features to the needs and preferences of Japanese audiences
View UX Localization Services
03. Japan market entry
Let us be your guide to understanding the Japanese tech market & partnering with local companies
View Japan Market Entry Services
Japan is a tough market to conduct research in, but working with Wayfinder makes it seem quite straightforward. The speed, agility, and overall lack of friction makes for a great experience learning about Japanese users.
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Japan UX Blog
Our Offices
Our office is a 2 minute walk from Ichigaya Station in central Tokyo, with a view of the remnants of the outer moat of Edo Castle. In the Spring, it is a popular place to view the cherry blossoms.
We also have partnerships with leading UX agencies around the world to support Japanese tech companies expanding into Europe, North America and Australia.
We also have partnerships with leading UX agencies around the world to support Japanese tech companies expanding into Europe, North America and Australia.
Address
3rd Floor
DS Ichigaya Building
2-1 Ichigaya Hachimancho
Shinjuku, Tokyo, Japan
DS Ichigaya Building
2-1 Ichigaya Hachimancho
Shinjuku, Tokyo, Japan
